A0436
Title: From colors to numbers: Statistical methods for color theories
Authors: Nicola Loperfido - University of Urbino (Italy) [presenting]
Cinzia Franceschini - University of Sassari (Italy)
Noemi Loperfido - Politecnico di Milano (Italy)
Marianna Bruto - University of Urbino (Italy)
Abstract: Colors have been investigated in nearly all fields of human knowledge, including art, history, design, fashion, literature, philosophy, chemistry, physics, marketing, and psychology. Each field of knowledge generated several, often conflicting, color theories. Different field-specific literature on colors shows little attention to each other. Moreover, most theories are poorly grounded in empirical research, and when they are, they use simple and outdated statistical methods. The aim is to address the latter problems through innovative and established multivariate statistical methods, including projection pursuit and invariant coordinate selection. Some preliminary results are illustrated using survey data on a painting of Mondrian, seasonal color analysis and emotional perception of colors in children.
