Title: You have been asked to talk to the media, now what?
Authors: Kendra Schmid - University of Nebraska Medical Center (United States) [presenting]
Abstract: As a statistician, you probably never expect to get asked for media interviews, especially related to your own work. What happens when you do? This talk will discuss the presenters experiences with different types of media (newspapers, magazines, television, talk shows, live demonstrations, media tours), ways in which one might get contacted by media, processes from initial contact to finish, and tips for positively representing yourself, your work, and your institution through these interactions. Additionally, this talk will discuss aspects of working with companies and presenting research results through media, including the fine line between scientific work and product endorsement.