B0995
Title: Using social media for participant engagement and tracking in longitudinal surveys
Authors: Lisa Calderwood - University College London (United Kingdom) [presenting]
Abstract: Locating sample members who move and keeping them engaged over time are challenges unique to longitudinal surveys. There has been relatively little research on the use of newer, more innovative methods of participant engagement and tracking, particularly on large-scale longitudinal surveys. New evidence is provided regarding the use of the Internet and social media for tracking and participant engagement in large-scale cohort studies in the UK. The use of the Internet and social media is now widespread in the UK and other developed countries around the world. The development of these approaches is discussed and evidence is presented, including from social media and web usage statistics, about the effectiveness of these channels for engagement and tracking, and how they differ between studies.
